The base
No matter if you are new to your business or you have an established presence in the market and/or in the digital environment, we will start with an analysis.
We will examine closely the business niche, the market and your activities in order to identify advantages and opportunities.
We will study consumers and their behavior and we will establish your target groups and buyer personas.
We will analyze your competitors.
We will draw a conclusion based on the effectiveness of your current advertising activities and digital presence in order to work your way up and improve.
All this information will serve to build your marketing and communication strategy. Thus the profile of your business and products will be presented, along with the channels used, advertising campaigns and marketing mix.
Good preparation is the basis for good results.
Why is it important for business?
It will find the right path to accomplishing the goal
It will significantly improve the final result
It will save advertising budget from inefficient or mistargeted activities
You will have good planning and know what resources you will need
What will be included in the development of your communication strategy
Setting goals
Setting a business goal. Defining marketing objectives, the implementation of which will lead to achievement of desired business results. Setting a goal for a specific advertising campaign.
Research
Gathering information about the company and its digital assets, auditing the sector and competitive environment, identifying opportunities and competitive advantages. Studying users and user behavior.
Analysis
Creating user profiles – buyer personas, user pathways and sales funnels. Analysis of current digital and offline assets, previous advertising campaigns.
Brand identity
We set the way of interaction with your customers in order to build a relation, as well as what your online and offline visual identity will be, ways of communication, company principles, etc.
Planning
We plan the tasks leading to goal accomplishment – creation of a specific digital asset, appropriate mix of communication channels and specific campaigns. Planning of budget and necessary resources.
Upgrading
After completing a certain advertising campaign or project we analyze the results. We draw conclusions for future projects and progress.
Some of our projects
Our principles
We work with enthusiasm for the success of your projects. We know that is the path to our own growth.
It always changes direction. For the better.
A result of our personal beliefs. Constant feature of ours.
What they think about us
In half a year of working with PS Communications we experienced progress that has helped us show our strengths and has brought us an unexpected high profit.
Partners we fully trust. We were presented a report on the results based on each BGN invested in the advertising budget. A great team with whom we will continue to work in the future.
Frequently asked questions
What is the duration of strategy preparation?
Is a separate strategy needed for each individual advertising campaign?
Is a strategy needed for the purpose of developing a website?
You need help
We listen to you carefully. We step into your shoes. We offer only what will work for you.